practice marketing
Marketing
Dental Video
Can Use
Any Dental Practice
4 Key Tips that
Are you a “spatial” learner? If you’re
already staring blankly at this magazine article at the prospect of that
question, let us elaborate; a spatial
learner is someone who tends to
absorb information best when it’s presented in the form of pictures, videos,
colors or maps. Essentially, anything
that’s not simple wrien text. So, for
example, if this magazine article were
summed up in a short, compelling video
instead of two pages of wrien
content, some people may be more
likely to take the time to consume
the information.
by Neil Rudoff
If you are a busy professional with barely
10 minutes to yourself and a spatial
learner, don’t you think your patients
and potential patients might be, too?
Trust us, many are. In fact, 65% of the
population are said to be spatial or
“visual” learners. For example, many
people prefer to consume information
(including which dentist to choose for
their family) in a quick, one-minute
video while waiting in the carpool lane at
their child’s elementary school. What’s
more, your potential patients are consuming their online content via their
mobile smartphones and even more still,
that content is turning out to be videos.
Here are some of the latest statistics about
the benefits of dental videos:
By 2016, video is predicted to be the
largest single generator of consumer
Internet content worldwide.
– YouTube, 2014
Videos increase a patient’s understanding of your services by up to 74%.
- DigitalSherpa.com, 2014
80% of your website visitors will watch a
video, while only 20% will actually read
your content in its entirety.
- DigitalSherpa.com, 2014
22 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com
No matter how you look at it (or how much
you don’t want to admit it), modern attention spans just aren’t being trained to consume large amounts of content like they
were. Micro-news stories, 140-character
social media posts and our increasingly
visual-based world is lending itself more
and more to video content, rather than
well-written prose.
Many dentists know that video content can
only benefit a practice website and marketing efforts. But, creating, shooting and
editing that video content can seem like a
daunting task for any busy dental practice.
But it doesn’t have to be! We’ve got four
key tips that any dental practice can use to
get started:
1
Say it Quick and
Say it Well.
Believe it or not, the length of your dental
videos is just as important as the content
that goes in them. Think about it, how