practice marketing
GETTING NOTICED
Why is that other dentist’s website ranking higher than mine?
by Neil Rudoff
You’ve built or revamped your practice
website (or hired a marketing or web
design firm to do it for you.) You’ve added
photos, content and details about your specific services and procedures. You might
have even tasked someone on your staff to
do all the behind the scenes online marketing work that is supposed to help your website show up on the first few pages of a
Google search.
You feel pretty good about your marketing
choices. After all, you are a dentist and
not an online marketing expert, right?
Then it happens. You have some downtime
between patient appointments, so you
decide to sit down at your laptop and
search Google for den