There is less competition now because of Covid-19 .
More companies have abandoned their physical marketing efforts in favor of digital methods , which offers a smaller playing field and more chances for your practice to stand out . People are surprised by physical mail these days , so an eye-catching , thoughtfully designed mailer can go a long way in marketing your business .
How does direct mail marketing work ? two ? If you ’ ve sent out marketing campaigns before , you likely have analytics on your patient base that can provide you with information on your audience demographics , likes and dislikes , and behavior . Use this data to inform your campaign .
Decide on a call to action .
One of the most important elements of a direct mailer is the call to action . This is why determining your goal early on is so important – you need to be able to tell the patient why you took the time to send them this piece of mail and what you want them to do with it . A good CTA is attention-grabbing and memorable . Take your time in crafting one .
Design your mail piece .
When designing your direct mail , keep your goal and your CTA in mind and make those the focus of the piece . Don ’ t bury your message in busy graphics or too much text . If you aren ’ t sure where to start , Call us – we have you covered .
Launching a direct mail marketing campaign is very similar to the process of launching a digital marketing campaign – the only difference is the method of distribution to your audience .
Know your audience .
For a campaign to be successful , tailor it to make it something your audience will like and want to engage with . Think about their needs and how your goal fits into those needs . How can you marry the
Robert Zimbro is the founder of National Target Mailing and www . DentistryPostcards . com and has been in marketing for 23 years to help dentists easily create mailers that reach clients with high-impact print promotions that get measurable results . National Target Mailing is positioned to help dental clients achieve their own goals with a 5,200 square-foot manufacturing center in Plano and state-of-the-art mailing software . For more information , call ( 972 ) 424-5979 or visit www . nationaltargetmailing . com and www . dentistrypostcards . com .
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