in the case of a negative review , a response from the practice matters ). Online reviews are happening in countless places , but the primary places to give attention are Google (# 1 ), Facebook , and Yelp ! If you need assistance with navigating the important steps around managing online reviews , reach out to an experienced marketing agency that can offer you guidance on verbiage , responding to negative reviews , etc .
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Yes ! One must be careful to evaluate several things when investing in paper mail campaigns , namely demographic ( eg ., 65 and over still prefer things such as newspaper ads or articles , direct mail , etc .) and cost ( paper mail campaigns can be very expensive and , if not targeted or planned correctly , have little to no return on investment ). Research and ask marketing professionals whether a paper mail campaign is right for the dental office before implementing this into the marketing campaign .
Digital Marketing
Digital marketing should be the primary form of marketing for almost every dental practice in the United States . This means that everything digital must be aligned with the brand image of the office , as it is the new “ face of the dental practice .”
What is “ digital marketing ?” Digital marketing = a strong web presence ( branded , functional and informative website that functions on a personal computer or a mobile device , social media accounts , etc .), investments in SEO ( Search Engine Optimization ), Google Ad Words ( yes , this is becoming a must ), Facebook and Instagram ads , etc .
Why “ digital marketing ?” Simply put , digital marketing is one of the most widely used and easiest to track marketing conduits on earth today . Even when a patient is referred to a dental practice by a friend or family member , they are still likely to search for the dentist online to see the website , interior photos of the practice , read online reviews , etc ., before the potential new patient decides whether to make an appointment . A strong digital presence and marketing campaign is a must .
SUMMARY
In the end , remember where , how , and why dentistry originated – to serve the community by attending to oral health needs . Ensure that your marketing and advertising reaches your target market while still holding the integrity dentistry should hold – to care for teeth and people well .
Haylee N . Davis , MBA is a co-founder of KAD Dental , a division of The KAD Group . KAD Dental is a business services firm specializing in the business needs of dentists and dental practices . Haylee has nearly 20 years of experience in law , accounting , business transitions and dental practice management .
Send email to : info @ kaddental . com . Call ( 972 ) 294-5254 or visit www . kaddental . com for more information .
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Snail Mail
In a digital era , is traditional mail marketing such as direct mail still effective ?
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