North Texas Dentistry Special Issue 2018 NTD SP ISSUE 2018 DE | Page 19
Social video
generates
1200%
more shares
than text
and images
combined.
Source: SmallBizTrends
5 | Describe a complicated procedure.
The more involved the treatment plan, the more challenging it is to
explain in written form. Use video to educate your patients about
complicated procedures by describing it to them in your own words
and using any visuals that may help them understand. Your goal
is for them to accept treatment when they’re in the office and
watching a video beforehand will increase the chances that they will.
6 |
Answer FAQs from patients.
Show your patients that you’re listening by answering frequently
asked questions on video. Post these short videos to your website
or even social media. There may be other patients out there with
the same questions. FAQ videos in the Patient Information section
of your website can address billing, insurance or first visit
questions. On relevant service pages videos answer common
questions on timing, financing and procedure specifics. These
videos can save your staff hours per week in unnecessary phone
calls and emails.
Give patients a personal look at the
7 | doctors
and their lives.
Statistics show that after the home page, the most visited page on a
dental website is the Meet the Doctor page. A video on this page
can make patients feel like they know you before they ever meet
you. You can share why you chose dentistry, your philosophy and
approach to patient care, talk about your family life, and your
hobbies, all of which can make prospective patients more
comfortable and more likely to call and schedule.
3 | Advertise on YouTube.
Advertise your practice in the place where the most video content
is consumed online, YouTube. Advertisements can be short video
clips that play before or during a video or small graphics that
overlay a Youtube video. Many don’t realize that YouTube is the
internet’s second largest search engine. You can use the same
demographic targeting features as Google.
4 | Record patient testimonial videos.
Patient testimonials make your patients advocates for your brand
and also demonstrates patient loyalty. Utilize video testimonials as
part of your marketing strategy. It’s one thing to hear from the
doctor about their services or quality, but watching a fellow patient
rave about their experience gives others a push to schedule
an appointment.
20%
Including a video on your homepage
can increase conversion rates by
or more.
– Reel SEO
If you would like to leverage the power of video
in your practice, our professional videographer
will work with you on script planning and travel
to your office to capture high quality video that
will help you attract more patients and grow
your practice.
Marc Fowler is President of Bullseye
Media and a frequent dental conference
and study club speaker. Since 2006,
Bullseye Media has helped hundreds of
dental practices across the U.S. and
Canada leverage the internet to achieve
their practice growth goals. He can be
reached at [email protected] or
on his direct line: (214) 592-9393.
www.northtexasdentistry.com
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