North Texas Dentistry Special Issue 2018 NTD SP ISSUE 2018 DE | Page 19

Social video generates 1200% more shares than text and images combined. Source: SmallBizTrends 5 | Describe a complicated procedure. The more involved the treatment plan, the more challenging it is to explain in written form. Use video to educate your patients about complicated procedures by describing it to them in your own words and using any visuals that may help them understand. Your goal is for them to accept treatment when they’re in the office and watching a video beforehand will increase the chances that they will. 6 | Answer FAQs from patients. Show your patients that you’re listening by answering frequently asked questions on video. Post these short videos to your website or even social media. There may be other patients out there with the same questions. FAQ videos in the Patient Information section of your website can address billing, insurance or first visit questions. On relevant service pages videos answer common questions on timing, financing and procedure specifics. These videos can save your staff hours per week in unnecessary phone calls and emails. Give patients a personal look at the 7 | doctors and their lives. Statistics show that after the home page, the most visited page on a dental website is the Meet the Doctor page. A video on this page can make patients feel like they know you before they ever meet you. You can share why you chose dentistry, your philosophy and approach to patient care, talk about your family life, and your hobbies, all of which can make prospective patients more comfortable and more likely to call and schedule. 3 | Advertise on YouTube. Advertise your practice in the place where the most video content is consumed online, YouTube. Advertisements can be short video clips that play before or during a video or small graphics that overlay a Youtube video. Many don’t realize that YouTube is the internet’s second largest search engine. You can use the same demographic targeting features as Google. 4 | Record patient testimonial videos. Patient testimonials make your patients advocates for your brand and also demonstrates patient loyalty. Utilize video testimonials as part of your marketing strategy. It’s one thing to hear from the doctor about their services or quality, but watching a fellow patient rave about their experience gives others a push to schedule an appointment. 20% Including a video on your homepage can increase conversion rates by or more. – Reel SEO If you would like to leverage the power of video in your practice, our professional videographer will work with you on script planning and travel to your office to capture high quality video that will help you attract more patients and grow your practice. Marc Fowler is President of Bullseye Media and a frequent dental conference and study club speaker. Since 2006, Bullseye Media has helped hundreds of dental practices across the U.S. and Canada leverage the internet to achieve their practice growth goals. He can be reached at [email protected] or on his direct line: [phone]. www.northtexasdentistry.com | NORTH TEXAS DENTISTRY 19