North Texas Dentistry Convention Issue 2014 | Page 26

SPECIAL FEATURE FUJI DENTAL LABORATORY How a Failure at 40 Can Retire a Millionaire at 50 “The Obvious Secret” Dr. Earl Estep DDS Dr. Estep has helped literally thousands of dentists create a “wealth-building dental practice”. As a renowned dentist, author and speaker, ‘Earl the Pearl’ has visited thousands of dental practices all across the U.S. and attended every dental seminar available to him. He took the ‘meat and potatoes’ of what he learned and taught the best of the best practice management strategies that made successful dentists more profitable. Some of “Earl’s Pearls”: “The drip ain’t usually where the leak is.” “There ain’t no medicine to cure laziness.” “The people to get even with are the ones who have helped you.” Dr. Earl Estep opened his solo dental practice in the small farm and ranch town of Athens, Texas at age 33. After 10 years in practice, he realized he was still broke and accumulating more debt. He was just following the crowd and doing the things that everyone else does. Within one month, after changing one key thing in his practice, things started to change. All within the first couple of years: • He worked out a plan to pay off his debts! • His bank account multiplied tenfold! • His new patient flow doubled! Then it doubled again... and again! • His staff began to enjoy the office! • Their patients began referring more! Dr. Estep contends that anyone can do the same thing. Anyone can become financially independent. There is probably not a dentist in America who traveled more in search of better ways to do things than Dr. Estep. He is down to earth in his approach to everything. He is extremely clear with his no-nonsense, common sense approach to everything he does – even fishing, golf, and poker – he’s country, he’s a little controversial sometimes, but he’s good. Make Your Practice Thrive Dr. Estep believes that there are four things that set the superior office head-andshoulders above all the rest. These four key elements are: 1. Your skills in ‘human engineering’ - the ability to deal with people and present dentistry the correct way. Dr. Estep’s method never fails! (you will learn how you can receive this information later in this article) 2. Your capability in esthetics - especially in anterior cases. You’ll learn about Master Ceramist Yuji Ono and his team who ensure a superior life-like look. Call Fuji at (800) 624-9412 and ask for “The Millionaire Letter”. You’ll be surprised how easy it is to increase your crown and bridge business almost immediately. 3. Your ability to not have remakes. It all starts in the model room of your lab. 4. Your ability to seat posterior crowns in no more than 1½ minutes of adjustment time. In his Laugh and Learn seminars, Dr. Estep outlines in detail a step-by-step method to present treatment plans and be successful. 26 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com