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TOBACCO 14 Second Street West • Williston, ND Preventing Tobacco Use Among Youth and Young Adults 701-577-7227 The Tobacco Industry Fewer adults are smoking today, both because many have quit and because about half of long-term smokers die from diseases caused by their tobacco use. So, cigarette companies look to young people as replacement smokers. They use a variety of marketing strategies to encourage new consumers to try their products, and to continue using them. Proudly supporting our youth in their efforts to remain ABUSE free. We care & get involved! Susceptibility of Youth and Young Adults 328 26th Street W Williston, ND “We are proud to support our future leaders in their efforts to remain ABUSE Free!” Tobacco Use: A Preventable Epidemic THE PROBLEM ND PHARMAC Y 701-572-4181 “We are proud supporters of ABUSE Prevention!” 20 26th Street E. Williston, ND Today’s teens and young adults can access information on millions of subjects almost instantly. But many of the same media that warn of the dangers of tobacco use also carry messages that smoking is cool—edgy— adult. That’s one reason nearly 4,000 kids under age 18 try their first cigarette every day. That’s almost 1.5 million youth a year. In fact, nearly 9 out of 10 smokers start smoking by age 18, and 99% start by age 26. On any given day, more than 2,500 youth and young adults who have been occasional smokers will become regular smokers. And at least a third of these replacement smokers will die early from smoking. The percentage of youth who smoke went down every year between 1997 and 2003. We at KFC’s are proud to be an ABUSE FREE workplace & support our ABUSE FREE North Dakota!! 212 West 14th Street Williston, ND 701-572-7781 10 But since then, the decrease in teen smoking has slowed and the use of some forms of tobacco by youth has leveled out. Today, one out of four high school seniors and one out of three young adults under age 26 are smokers. THE CAUSES Adolescence and young adulthood are the times when people are most susceptible to starting tobacco use. Young people are more vulnerable and more influenced by marketing than adults. They are also more willing to take risks, even with their health. When smoking is portrayed as a social norm among others who are seen as cool, sophisticated, rebellious, or fun-loving, teens often respond by copying the behavior and trying cigarettes themselves. If their friends smoke, or their siblings smoke, they are even more likely to smoke themselves. And young people are sensitive to nicotine. The younger they are when they start using tobacco, the more likely they are to become addicted to nicotine and the more heavily addicted they will become. Young people sometimes believe nothing can hurt them. Facts about health problems that could happen in middle age—or even right away—may mean little to them now. Many teens and young adults don’t realize how addictive nicotine is. Some may have a tough time making healthy choices or sorting out tobacco myths from facts. Others may want to fit in with a group or seem older, edgier, or more socially grounded. And images that encourage tobacco use are everywhere— from the Internet to the movies to big, bright advertisements at convenience stores. All of these factors make youth a prime market for tobacco products. Young people start using tobacco for many reasons. These are some of the most important: | North Dakota Spring/Summer 2014 | abusemagazine.org Source: www.surgeongeneral.gov