North 40 Fly Shop eMagazine August 2015 | Page 13

craft and design, this business puts us in touch with truly talented and passionate people. Jim said something as we were leaving that stuck with me. “We aren’t a fixture shop. We aren’t a cabinet shop. We are a design solution.” I was immediately brought back to something Sam tells us each week, “Be larger than just what you do.” Jim seems to understand this concept well, and as we drove away I was excited to get to Lewiston and set up the displays. It had less to do with improving our fly rod displays and more to do with the feeling that what we are trying to accomplish, as a company, is so much more than just selling products and services. And that is a thought that makes the miles well worth it.