NOREV Catalogue 2017 | Page 30

Marc Lorphelin Strategic Business Unit Manager

« The Car Manufacturers ’ business strategic activity of Norev is part of its genes . Indeed , as early as 1953 , the 1:43 scale Aronde was launched at the same time as the real model thanks to the strong collaboration of Simca and Norev leaders . The miniature car has thus become a real marketing tool , serving the communication needs of major car manufacturers .

In 2016 , Norev has strengthened its collaboration with the French and European car manufacturers , developing all the official miniatures of the Renault group as well as those of Volvo and the PSA group , under the Citroën , DS and Peugeot brands , or with Iveco Bus or Haulotte for industrial vehicles . Due to Norev ’ s reputation , its competitiveness and the quality of its models , whether at 1:64 , 1:43 or 1:18 scale , the company has been selected by new clients , such as Skoda for its brand new Kodiaq .

For 2017 , the customer portfolio of NOREV will include new brands that have already entrusted the study and development of their models in miniatures , such as Alpine . As a major strategic focus , Norev will extend its areas of expertise by developing new products such as retro-friction models , baby and toddler toys and decorative sculptures . This will enable NOREV to expand what it offers to its historical customers and to reach new markets .

Partwork Activity : In 2016 , we have participated to tests and new launches with Atlas , Deagostini and Planeta , especially the Dinky Toys Collection . New tests and launches are already scheduled for 2017

Development main steps