Nordicum - Real Estate Annual Finland 2020 | Page 15

Just Getting Started No surprise then, that Stordalen sees “huge growth potential” in the Helsinki accommo- dation market. This is just the beginning, he says. “My aim is to achieve a 25–30 % mar- ket share in all capitals in the Nordics. I still want to add 2,000 hotel rooms to the sup- ply in Helsinki.” The track record of Kämp Collection Hotels is certainly something to write home about. The year 2018 was the fourth consec- utive year of growth for Kämp Collection Hotels and during 2019, Kämp has seen an even stronger increase in the business. In fact, the value of the entire Helsinki metropolitan hotel market increased by 9 percentage points in January–June 2019. Kämp Collection Hotels’ share of the growth of the travel market value during that time period was more than 25 %. Nordic Choice Hotels, on the other hand, has been nominated the best hotel chain in the Nordic region for three years in a row, as well as the best hotel chain in Norway for nine consecutive years in Grand Hotel Awards. l Sami J. Anteroinen Nordicum 15