Nordicum - Real Estate Annual Finland 2020 | Page 23

Martin is widely regarded as “the American
Tolkien,” so this journey into the wild side
feels like a familiar fit.
Illusions Go Arctic
This winter, the SnowVillage will showcase
something altogether different.
“Theme of this winter is Arctic Illu-
sions,” reveals Destination Manager Jari
Porri from Lapland Hotels SnowVillage.
“The goal is to top the 85,000 visitors we had
last winter – for Arctic Illusions, we have set
the target at 90,000 visitors.”
With Arctic Illusions, the SnowVillage
wants to raise the stakes artistically, too. Pro-
duction Manager Janne Pasma talks about
“blurring the senses” of the patrons:
“This winter season we take on an even
bigger challenge, entering into the realm of
illusions – which requires great vision and
precision,” Pasma says. The illusions will
be inspired by mythology of various kinds.
Celebrating Silence
Also organized in Lapland, there is a very
Finnish festival – this one flirting with
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