Nordicum - Real Estate Annual Finland 2017 | Page 7

NORDICUM
Real Estate Annual Finland
Office = Culture
Remote working keeps spreading , as more and more professionals book ’ home days ’ on their calendars – or , perhaps , go to an inspiring downtown café to finally write down that report that ’ s over-due . The employers are no dummies : they ’ ve noticed that a warm body by the desk is no guarantee of peak productivity . Instead of counting heads , smart organisations measure results – who cares where the employee sits , if he / she gets the job done in time ?
The designers of the “ future office ” concepts are taking notice of the workforce that is increasingly as mobile as the technology they wield – but how exactly can you compete with this trend ?
It is true that the Taylorist principle of the 1920 ’ s still prevails in many an office – and you will see modern-day worker bees in rows , punching the keys of their type writers , sorry , computers . However , the zeitgeist is strongly favouring things like modern ergonomics and Activity Based Workplace ( ABW ). We are witnessing a development where more and more companies are starting to really think about their office spaces . Why do we have them ? What is it that we actually DO at the office ? In the wake of these questions , we start to change the role of the office .
Connectivity is the game-changer ; there is no need to go to the office at all , unless it somehow benefits the work . The office – as depicted in the visions of so many experts today – is a social hub where you can connect with you colleagues : share a coffee , start a conversation and get inspired by something that you never thought of before . It may be that the office is no longer the place where you are the most productive , either . So what ’ s the point of having an office ?
Actually , companies big and small are already noticing that remote working comes with its drawbacks . For example , if your people are all spread out in the world , it ’ s just a bunch of individuals , with no real corporate identity . Now , more than ever before , we need the office to establish , promote and maintain your company culture . It ’ s the office becoming personal .
Simply put : office is a way of showing ourselves and our business partners who we are . You could even say that it ’ s a window into the soul of the company . And it ’ s up to us to make sure that window doesn ’ t get fogged up from all the hype .
Sami J . Anteroinen Editor-at-Large
Publisher PubliCo Oy Pälkäneentie 19 A FI-00510 Helsinki Finland Phone + 358 20 162 2200 info @ publico . com www . publico . com
Editor-in-Chief Jussi Sinkko
Editorial Coordinator Liisa Hyvönen
Project Manager Paul Charpentier
Contributors Merja Kihl Ari Mononen Sami J . Anteroinen Lutz Ehrhardt
Language Editor Dialog Designs
Graphic Design Riitta Yli-Öyrä
Sales Finland Mr . Paul Charpentier Phone + 358 20 162 2220 Sweden Mr . Johan Lindberg Phone + 358 20 162 2280 Germany Mr . Lutz Ehrhardt Phone + 49 40 367 311
Cover Photo Ari Talusen
Printed by PunaMusta , January 2017
Photographic and advertising material is sent at the owner ’ s risk . NORDICUM accepts no liability for loss or damage . NORDICUM promotes Baltic Sea area cooperation and free markets . NORDICUM is not affiliated with any political party or financial institution .
ISSN-L 1236-3839 ISSN 1236-3839 ( Print ) ISSN 2242-9603 ( Online )
www . nordicum . com
PubliCo Oy is a member of The Finnish Periodical Publisher ’ s Association
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