residential) that will definitely shake up the Helsinki’ s eastern skyline.
Juhani Katko, SRV’ s Project Director for REDI, says that the entire concept of REDI is something quite unique in Finland – and abroad, too.
“ We are bringing together retail, services, leisure activities and high-profile residential solutions in a way that hasn’ t been done before.” Furthermore, thanks to great logistics – for instance, the metro makes its stop at REDI’ s third floor about 500 times a day – connectivity is of world-class quality here.
“ The beautiful location in the core Helsinki area, right by the sea, with superb connections to downtown – that’ s really a package that’ s hard to match,” Katko says.
Let the Light Shine
Taking in those spectacular sea views is especially nice if you’ re a guest at the REDI hotel – or, better yet, own an apartment in one of the residential towers. Occupants will be able to move into the first REDI apartments in late 2018 or early 2019.
“ Majakka will be Finland’ s highest residential building, creating a new standard for both quality living and support services in the residential field,” Katko says. This means, for instance, introducing new types of community facilities in the towers and a concierge service that is( also) something quite unheard of in the land.
“ We want to make the everyday life of the residents as easy as possible and believe that REDI can certainly deliver the goods,” he adds. The buzz around Majakka is already considerable, with about 90 % of the apartments reserved.
Creating the“ WOW”
Nevertheless, bringing all these plans into fruition takes some time. Juhani Katko comments that the construction effort is proceeding on schedule, with work being done on the shopping centre, the towers and the parking facility. SRV is also building the Kalasatama health & wellbeing centre right next to REDI, so there is certainly a lot of going on in Kalasatama.
SRV is also“ digging deep” to find new creative things for REDI. In September 2016, the company organised a five-day # REDIHACK, seeking innovative concepts for living and shopping in the future. At this first-ever # REDIHACK
event, startups developed out-of-thebox digital solutions for REDI, trying to understand service users even better and develop flexible solutions for urban lifestyles. The solutions were presented at the demo day.
Digital Edge
The winner of # REDIHACK was Get Jenny, an AI solution developed to facilitate the daily lives of both REDI residents and shopping centre visitors. The solution works on existing instant message services and is integrated into the everyday lives of the users.
Timo Kokkila, SRV’ s member of the board who served as the chair of the jury, commented that the winning solution appealed to the jury due to its ease of use and the fact that it combines all of the functions of REDI – living, people flow, enjoyment and shopping.
Kokkila also stated that, on the whole, the calibre of the event was very high. Among the solutions there was e. g. Lunchie, which combines a wide range of lunch services and food waste solutions, and Vint, which provides flexible and personalised storage solutions. l
Photo: Helin & Co Architects, Voima Graphics Oy
The artist’ s vision
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