Nordicum - Real Estate Annual Finland 2015 | Page 62

Just Push ‘Start’
Startups energised the Aulanko Property Convention
The real estate professionals showed
up in numbers again in Hämeenlinna,
Finland, as the Annual Convention
of Property Investment Prospects
was held in Aulanko. During the
two-day November seminar, trends
of money were analysed in no small
detail, since the changing financing
and investment market presents
its share of challenges – and also
opportunities. To take care of the
latter, Aulanko featured an interesting
startup event this year: five startup
companies from the real estate sector
pitched their ideas to the jury of three
Finnish business angels.

O

ne of the angels, Jaakko Salminen,
commented that while the real estate
sector is perceived to be a rather conservative industry, the recent technological
advances can revolutionise the field. Listening to the five startups, it became apparent that hi-tech is one of the future drivers
of the real estate business.

Real Estate 2.0
According to estimates, there is HUT