Nordicum - Real Estate Annual Finland 2013 | Page 61

Annual Convention 2012:

Listening to the Client Takes
Center Stage

Annual Convention 2012 gathered real estate professionals to Hämeenlinna, Finland, in November. Over a period of two
days, the seminar participants got to hear many insightful presentations ranging from macroeconomic outlooks to zoning
and land use policies. The theme at Aulanko Conference Center was to find “The Way Forward” after four turbulent
years in the global economy. One of the ways to secure that future involves putting the customer back in the driver’s seat
and asking him what his needs are now – and in the future.

C

hanges in organisations’ strategies and
space preferences – together with continuously developing office technology solutions – create increasing challenges for the physical working environments.
It used to be that only the so-called creative
forerunners would embrace radical changes in this regard, but now just about every
organisation is looking to boost productivity through workplace and property management.
Hanna Kaleva, Managing Director for
KTI Property Information, observed that
during recent years more and more emphasis has been placed on improving the work
environment and the way things are done in
and out of office. “These are trends which
have only been gaining momentum of late,”
she said.

Get the Right Tools
Jari Sarjo, Managing Director for government-owned Senate Properties, said that also
the public sector needs modern workspace.
“As streamlining takes place in many
organisations, it is important to learn to use
space more efficiently,” he said, adding that
this situation has kicked off an intriguing
transition as the former “property manager”

is becoming a bona fide work environment
and facilities expert. As a result, also government employees are seeing fashionable
work space co