Nordicum - Real Estate Annual Finland 2012 | Page 68

Aulanko Gets Serious
New ideas provide a boost during tough times,
real estate experts believe
Photo: Pekka Hovi

Niina Puumalainen from the City of Helsinki introduced the tower project in the
works.

The Kiinko Annual Convention
of Property Investment Prospects
convened again in Hämeenlinna,
Finland, and provided an up-to-date
view of the industry today. Under the
theme of “Attractive viability,” the
November seminar cut to core of the
so-called new economic order, trying
to make sense of the present situation.

D

espite disturbing news from abroad –
with Greece leading the pack – there
was optimism, too. Aulanko summit
organisers declared that people, events and
innovation build up the appeal of real estate
and pave the way for a better tomorrow – a
notion that was seconded by the participants.
Looking at the economy, both the Finnish experts and international gurus gave pretty much the same message. Future looks very
murky and the double-dip scenario looks
66 Nordicum

very likely. This would mean that Europe
will slip into recession again. The more positive projections showed growth, but only in
very moderate terms. While the economic
framework places tough challenges in front
of the real estate industry, there was also a
consensus that smart players can ride out
the stormy waters by honing Z\