Nordicum - Real Estate Annual Finland 2012 | Page 28

Hämeenlinna centre. Constructed above motorway combining housing and retail.

Maximum Attraction
NCC increases the appeal of communities – both new and old
Modern real estate development
concentrates – more and more –
on boosting the attractiveness of
new communities. In a greenfield
situation, there are many
opportunities to increase the appeal
of the neighbourhood-to-be. However,
also an existing area – be it a single
city block or an entire city district
– can benefit from a make-over
designed to upgrade its pull.

Unit Director Jukka Manninen.

D

irector Petri Anttalainen from NCC
Property Development Oy remarks
that the original spark in a real estate
project must come from the place itself: its
character and qualities. “In any case, the
concept has to be j