Nordicum - Real Estate Annual Finland 2012 | Page 34

The new LEON city villas will comprise 44 housing units. The Eastern Artistic Axis takes you from Kalasatama to Arabianranta A rabianranta district spreads at only a two or three kilometers’ distance from Kalasatama. A project entitled ‘Arabia Helsinki becoming visible’ will be launched in the WDC 2012 year. There are several layers to be discovered in this lively city suburb. The WDC 2012 themes are ‘’Open Helsinki’’ and ‘’Embedding Design in Life’’. Other important themes are userorientation, design, history, nature and residents. Arabianranta city suburb is a showcase of the widespread use of architectural competitions in Helsinki to build highquality areas. All the competitions have now been completed and the construction is under process. There is a project, for example, where the city villas link every unit successfully 32 Nordicum to the magnificent waterfront landscape. Even the entrance halls open wide views to the surroundings. The city villas are strongly characterised by novel balconies clad in wood. Each villa is fitted with a communal penthouse sauna with a patio and a view. The construction of a new residential area in Arabianranta begun in 2000. The development stemmed from art and design education and industries, and Arabianranta came to be aptly called Art and Design City. The core of the area is formed by the University of Art and Design Helsinki, Pop & Jazz Conservatory, and operations including manufacturing and retail of the Finnish design group Iittala. The new housing area will be home to 7,000 residents. Arabianranta is already home to approximately 300 businesses and 4,000 jobs, two-thirds of them in the creative industries and most of them originating from two site incubators. Arabianranta is the most important hub of creative industries and creative people in the Nordic countries. Arabianranta’s development relies on Helsinki’s city planning philosophy of mixed use – combining living, working and studying in one area, to minimise needs for commuting. Another goal in Helsinki is to develop areas with individual characters and profiles. Art and design is evident in Arabianranta in many ways, not least in the high quality of architectural design. The residential buildings represent all housing types – owner occupied, right of occupancy, and rental housing.