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$ 21,925 from PLR without Selling a Single Copy
I know a fellow who hates selling, can’ t write copy, doesn’ t have a list, despises doing customer service and just wants to make money.
And make money he does! He’ s created a half dozen courses and made a minimum of $ 8,000 from each one, without ever selling a single copy of any of his courses. So how does he do it? First, he looks around for someone who will make a great case study. It could be someone selling through Amazon FBA, or a prolific Kindle author, or an online marketer, etc.
He chooses to stay in the broad“ make money online” field, but this would work in a lot of niches.
When he finds someone who makes a good case study( IE: They make a lot of money and are willing to tell him how they do it) he sets up an interview. If possible, he does it in person..
Otherwise he’ ll conduct a series of phone interviews or Skype interviews until he gets all the information he needs
I’ m not sure what his financial relationship is with these experts. In some cases I suspect they’ re happy just to tell their story. In other cases I believe he’ s offering them a license to the product he’ s going to create, for free. Which costs him nothing.
This fellow then puts together a course centered around the case study showing how anyone can duplicate the results.
Then he hires a writer to write the sales letter, squeeze page, ads, emails and so forth, and he hires someone else to handle graphics.
Of course, he could have also hired someone to create the actual course, but he prefers to do that himself.
Once he’ s got the course ready to go, he does his research online to find marketers who are selling courses in the same niche. He contacts each one personally, one by one. The personal touch is important here for getting a response.
Next, he gets these marketers on Skype and describes the course to them. He lets them see the entire course so they know what kind of quality it really is, and offers them a license to sell it.
Now mind you, he’ s not talking to random would-be marketers off the Warrior Forum. He’ s talking to people who have large, responsive lists and are experienced at selling high ticket courses.
He limits the number of licenses he will sell to retain the value.
And his selling price? Depending on the course, it’ s somewhere between $ 497 and $ 1497 for a one year licensing deal with PLR rights.