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$ 21,925 from PLR without Selling a Single Copy
I know a fellow who hates selling , can ’ t write copy , doesn ’ t have a list , despises doing customer service and just wants to make money .
And make money he does ! He ’ s created a half dozen courses and made a minimum of $ 8,000 from each one , without ever selling a single copy of any of his courses . So how does he do it ? First , he looks around for someone who will make a great case study . It could be someone selling through Amazon FBA , or a prolific Kindle author , or an online marketer , etc .
He chooses to stay in the broad “ make money online ” field , but this would work in a lot of niches .
When he finds someone who makes a good case study ( IE : They make a lot of money and are willing to tell him how they do it ) he sets up an interview . If possible , he does it in person ..
Otherwise he ’ ll conduct a series of phone interviews or Skype interviews until he gets all the information he needs
I ’ m not sure what his financial relationship is with these experts . In some cases I suspect they ’ re happy just to tell their story . In other cases I believe he ’ s offering them a license to the product he ’ s going to create , for free . Which costs him nothing .
This fellow then puts together a course centered around the case study showing how anyone can duplicate the results .
Then he hires a writer to write the sales letter , squeeze page , ads , emails and so forth , and he hires someone else to handle graphics .
Of course , he could have also hired someone to create the actual course , but he prefers to do that himself .
Once he ’ s got the course ready to go , he does his research online to find marketers who are selling courses in the same niche . He contacts each one personally , one by one . The personal touch is important here for getting a response .
Next , he gets these marketers on Skype and describes the course to them . He lets them see the entire course so they know what kind of quality it really is , and offers them a license to sell it .
Now mind you , he ’ s not talking to random would-be marketers off the Warrior Forum . He ’ s talking to people who have large , responsive lists and are experienced at selling high ticket courses .
He limits the number of licenses he will sell to retain the value .
And his selling price ? Depending on the course , it ’ s somewhere between $ 497 and $ 1497 for a one year licensing deal with PLR rights .