Nomad Internet Marketing March 2017 Issue 03 | Page 12

12 For most marketers, they will turn their attention to creating the next product and doing the entire process again. And because of that, they will leave a tremendous amount of money on the table. If your offer sells for $19 and you’re converting at 5%, then you’re making $95 for every 100 people you send to your site. This doesn’t even include the list you’re building and will market to over and over again. Now then, if you can buy those 100 visitors for $40, you’ve just make a profit of $55. Buy 1,000 visitors and you’ve made $550. Buy 10,000 visitors and you’ve made $5,500. But wait, there’s more! What if you add a backend product? Just one sale per 100 visitors of a $100 product increases your profit from $55 to $155. 10,000 visitors? $15,500 profit. You can also add coaching, continuity (membership) programs, etc. for even more profit. Are you following me here? Let’s use an analogy: Someone invests 3 months to open a hair salon. They have a big grand opening with lots of customers. And when that dies down, they close shop, move across town and do it all over again. Yeah, that would be pretty crazy. Yet that’s what 98% of online marketers do. They create a product, launch it, have a great week and then start all over again. And they wonder why they are still struggling. So what’s the takeaway? • Invest time in building a profitable, high- converting funnel. • Test it out and do the math – how much can you spend on advertising and still make money? • Start by investing small and ramp your way up. • Don’t forget to build your list – your funnel is your upfront money, and your list is your “go to” money. That is, whenever you need funds or simply want to boost your income, you can go to your list and make them an offer. What will derail you in this process: • Getting lured away by the glamour of creating another new product funnel when you should be scaling up the one you already have. • Fear of spending money to make money. Yes, spending $1000 or more to make sales is scary. That’s why you want to start small, make sure your entire funnel is working, and then scale up. And up. And Up. Your biggest mistake – would be brushing this advice off. Fortunes have been made simply by creating a profitable funnel and then scaling it up. FORTUNES. As in nearly 7 figures made from one Clickbank product… Per MONTH. That’s right – 6 Pack Abs at the pinnacle of its success was earning over $11 million per year. Your results will vary.