8
ARTICLE
5 METHODS TO ADVERTISE YOUR ONLINE BUSINESS OFFLINE
You have to admit – the online world is CROWDED with marketing messages.
It’ s hard to start out and get noticed, and it’ s become more difficult every day.
Ironically, some of the older methods have once again become more effective. As everyone else vies for attention online, consider doing something old school, such as …
1: Sending Postcards When you send an email, it’ s easily ignored or deleted. A message on social media carries even less weight.
But a real life, physical piece of mail that lands in their mailbox is something they will take notice of. And postcards are cheaper to mail than letters.
Here’ s what to do: Decide on the goal of your postcard – do you want them to join your list? Attend your webinar event? Go to a sales page?
Once you have your goal, use testing to find just the right slant for your offer. A postcard is a relatively small space, so every word and every image has got to pull its own weight. But once you find the magic mailing piece, you can continue to mail it out for months and even years, as long as it remains effective.
Know the lifetime value of your customer. This will help you determine what kind of conversion rate you need with your postcard mailers to be in profit.
Send the postcards yourself, or use a postcard mailing service. Simply Google“ postcard mailing service” and you’ ll find a company to match your needs. 2: Sending Lumpy Mail What’ s the best way to get your mailing piece to stand out? Make it lumpy. If you’ ve ever received a non-profit solicitation for a donation, you probably know what we’ re talking about. They send pennies, pens, calendars, packs of greeting cards and all sorts of things to get you to open their envelope.