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Five Core Information Products You Can Create
There are all kinds of different information products that you can sell but I want to concentrate on five areas in particular . You can sell these products for anything from 10 to 30 times your actual cost to produce them !
The customers get excellent value , that ' s important because we ' re talking about giving customers so much value they ' ll want to come back again and also keeping refunds low . Meanwhile , here are five product areas you can exploit . Product 1 – Books and Manuals These really are incredible money spinners . If you don ' t want to write them yourself , I ' ve used ghostwriters that have done dozens of different books for me . I simply give them the research materials , or they go out and get their own research materials .
They do all the work ( and as you ' ll discover they consider it a privilege and want to do the work ). I put my name on it . I sell it . I keep all the profits .
Also , once you start to create some materials you can use the same chapters in some of your existing manuals and find new ways to use them in other manuals .
It ' s something for you to think about . Rewriting . You can rewrite the material a little bit , recycle it and use it again and again .
If you have certain chapters that would apply for other publications , you can build a manual or book very easily by simply using past information . However … The customer must get good value - that ' s the secret ! Product 2 – Home Study Courses This is where you package up a ton of stuff . You have videos . You have reports , back issues of newsletters and / or magazines – anything and everything you can put in that ' s is VALUABLE NOT RUBBISH to add value . What you ' re really shooting for here is when the customer gets it , they open it up and it ' s like Christmas time .
There ' s a whole bunch of really useful material that jumps out at them !
Product 3 – Recorded Seminars
What you do here is you hold a seminar for your customers , your prospects , or your clients . Then you sell the videos or the printed transcripts of that seminar in pieces or as a whole . This is something that has a tremendous value .
When you package those seminars and sell the transcripts , it has a high perceived value . Product 4 – Newsletters I like newsletters because of the commitment that it takes to do a newsletter every month . It does force me to do some writing - and continue to produce something .
What ' s special about newsletters is you ' re getting paid to produce each one because you have your subscribers .
Then , you can sell back-issues of those newsletters and make even more money .
There are all kinds of things you can do with newsletters to make money once they ' re written . Product 5 – Multi-Author Products If you get together with a group of experts ( in any field ) and spend a couple of days recording , you are able to produce an entire coaching manual .
Plus , you have eight 45 minute audio and video recordings .
There ' s a product that can and does easily sell for $ 97 to $ 297 .
There are so many people out there with good products .
There ' s no reason not to get them to joint-venture with you not just for recorded interviews , but also for books , manuals and newsletters .
Use other people ' s talent and brains to create a product . It ' s so simple . You ask questions and simply record ( in your chosen format ) the questions and answers .