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Five Core Information Products You Can Create
There are all kinds of different information products that you can sell but I want to concentrate on five areas in particular. You can sell these products for anything from 10 to 30 times your actual cost to produce them!
The customers get excellent value, that ' s important because we ' re talking about giving customers so much value they ' ll want to come back again and also keeping refunds low. Meanwhile, here are five product areas you can exploit. Product 1 – Books and Manuals These really are incredible money spinners. If you don ' t want to write them yourself, I ' ve used ghostwriters that have done dozens of different books for me. I simply give them the research materials, or they go out and get their own research materials.
They do all the work( and as you ' ll discover they consider it a privilege and want to do the work). I put my name on it. I sell it. I keep all the profits.
Also, once you start to create some materials you can use the same chapters in some of your existing manuals and find new ways to use them in other manuals.
It ' s something for you to think about. Rewriting. You can rewrite the material a little bit, recycle it and use it again and again.
If you have certain chapters that would apply for other publications, you can build a manual or book very easily by simply using past information. However … The customer must get good value- that ' s the secret! Product 2 – Home Study Courses This is where you package up a ton of stuff. You have videos. You have reports, back issues of newsletters and / or magazines – anything and everything you can put in that ' s is VALUABLE NOT RUBBISH to add value. What you ' re really shooting for here is when the customer gets it, they open it up and it ' s like Christmas time.
There ' s a whole bunch of really useful material that jumps out at them!
Product 3 – Recorded Seminars
What you do here is you hold a seminar for your customers, your prospects, or your clients. Then you sell the videos or the printed transcripts of that seminar in pieces or as a whole. This is something that has a tremendous value.
When you package those seminars and sell the transcripts, it has a high perceived value. Product 4 – Newsletters I like newsletters because of the commitment that it takes to do a newsletter every month. It does force me to do some writing- and continue to produce something.
What ' s special about newsletters is you ' re getting paid to produce each one because you have your subscribers.
Then, you can sell back-issues of those newsletters and make even more money.
There are all kinds of things you can do with newsletters to make money once they ' re written. Product 5 – Multi-Author Products If you get together with a group of experts( in any field) and spend a couple of days recording, you are able to produce an entire coaching manual.
Plus, you have eight 45 minute audio and video recordings.
There ' s a product that can and does easily sell for $ 97 to $ 297.
There are so many people out there with good products.
There ' s no reason not to get them to joint-venture with you not just for recorded interviews, but also for books, manuals and newsletters.
Use other people ' s talent and brains to create a product. It ' s so simple. You ask questions and simply record( in your chosen format) the questions and answers.