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Want to make lots of money online ? Sell THIS …
Some of you are going to poo-poo this idea . You ’ ll think it ’ s strange . You ’ ll think I ’ m full of beans . But others will recognize this as one of the holy grails of online marketing . And those are the folks who will do really , really well online if they aren ’ t already .
Because making money as an Internet Marketer isn ’ t about selling products or services or clicks . Nope . It ’ s about selling YOU . Think about what you buy . Don ’ t you find that certain marketers just resonate with you ? When you get their emails , you read them . When they tell you to click somewhere , you click . And when they put out a product , you buy it . Why ? Because you like the way they make you feel . You like their style , their humor , their motivation … … whatever it is , you just LIKE them . Why did you like a certain teacher in school ? Why do you like your friends ? Your spouse ? Maybe you don ’ t know why , you just know that you do .
If they like you , they will read what you write . They ’ ll subscribe to your emails and read them . They ’ ll follow you on social media . They might even promote you . And yes , they will BUY most ALL of your stuff .
Not because they want more stuff , but because they like YOU and the way your stuff makes them feel .
When you brand yourself in such a way that you connect with your readers , you no longer have to worry if your products will sell or if your affiliate recommendations will work . Your coaching program will sell out . Your webinars will be packed . Your products will be winners . And you don ’ t have to worry about sales any longer . Just focus on being the best YOU that you can be for your customers , and everything else will take care of itself . So how do you brand yourself ? You might take a course on branding . You might look at branding leaders , too . Most of all , take a look at your strengths . What are you good at ? How do you best communicate ? What are your interests ?
If your niche is IM and you ’ re into extreme sports , how can you combine the two to resonate with people just like you ?
If your niche is health and you ’ re very much into spirituality , can you combine the two to create your persona ?
I ’ m not suggesting you reinvent yourself . I am suggesting you combine what it is that makes you , YOU , with your niche . The Hippy Gardener . The Globe Trotting Marketer . The Spiritual Carpenter . Now , you might be thinking this is a bad idea because it will turn some people off .
I have news for you – no matter what you do , there will be people who don ’ t like you . And that ’ s a GOOD thing .
Because those who do like you will be all the more loyal .
Sell yourself first . Find your followers and build your tribe .
And everything else in your business will naturally fall into place .