NOCC Impact Report 2016 - Page 11

W E B S I TE & SO CIAL ME DIA website In 2013/2014, 679,277 people visited NOCC’s website, consisting of nearly 2 million page views. Traffic referred to from a paid search source increased by 708.53% from 2013 to 2014. This was due, in part, to the facilitation of the Google Ad Grant. This grant offers non-profit organizations in-kind AdWords™ advertising, the ability to promote their missions and initiatives on Google search result pages. Traffic referred from social media promotion increased significantly from 2013 to 2014. microsite In 2014, hashtag feeds were added to NOCC’s microsite, allowing online visitors to view all social media activities in a single location. Accessible on the site are “Shareables,” which are ovarian cancer awareness graphics that visitors can easily share through their social media accounts. SOCIAL MEDIA NOCC National Facebook Account From January 2013 through December 2014, the number of followers on the NOCC National Facebook page increased by 83.83%. As of 2014, there were a total of more than 60,000 NOCC Facebook followers. The NOCC continues to enjoy a robust level of social media activity, which remains an important area of engagement and communication for the ovarian cancer community. NOCC National Twitter Account has 6,647 followers. Including all individual Chapter Twitter accounts, the NOCC has a total of 9,989 followers on Twitter. NOCC National Instagram Account was created in May of 2014. There are a total of 2,109 followers both on the National and Chapter Instagram accounts combined. 9