For S/S 18 at Paul Smith the inspiration came from Alex Turner and his style journey through the decades yet with Paul's modern and bold twist.
The collection has been designed with a different consumer in mind to Paul Smiths "English gentlemen and London chic wannabes". Designed for a man between the ages of early twenties and mid thirties. He is a relaxed man yet with his priorities well known, strong minded and intellectual.
He lives in an urban setting and interest are fitness, shopping and fashion, sports and the outdoors, technology.
Typically have a job in finance maybe as a financial adviser yet wants to stand out in their boring workplace. On an income of 45k - 75k and so appreciate the more luxury end of clothing and will splash out on bold work suits to emphasize his impulsive personality.
Customer Profile for the new Paul Smith collection SS18
CUSTOMER PROFILE
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