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FROM THE EDITOR

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THIS MAGAZINE WILL GIVE EXAMPLES OF MARKETING TECHNIQUES THAT I HAVE RESEARCHED. I HAVE FINALIZED ALL OF MY IDEAS IN ORDER TO COME UP WITH AND CREATE WHAT I THINK WOULD BE THE MOST EFFECTIVE MARKETING TECHNIQUES FOR MY COLLABORATION BETWEEN ALEX TURNER AND PAUL SMITH.

All of the pictures used withing this booklet are from Pinterest and have been used to give a sense of the styles this collaboration is going for as well as to represent the personality of both Alex and Paul.

However, the pictures used for the the customer profile are ones which I have taken previously at prom and though they gave a good example of menswear fashion.