PAUL SMITH X ALEX TURNER
SWOT ANALYSIS
SWOT analysis to get an understanding of the strengths, weaknesses, opportunities and threats for the collaboration and to see which ones outweigh each other.
STRENGTHS
Paul Smith is a global premium brand and so they don't need the publicity as much from a new collaboration therefore it will only make the brand bigger and suit a more diverse consumer.
Paul smith is also the brand ambassador of his own brand Paul Smith, meaning everything will be created by himself as well as with the help of Alex Turner. This will give the collection a more personable feel and individual style. the attraction towards this collaboration will be greater as
as when things come to a surprise to people they are more intrigued to find out more and so will then go on to spending that bit more money for items they can not find elsewhere.
Alex Turner's "fan base" covers a smaller type of consumer and so the collaboration will bring attract them as well at the typical "British" customers.
Apparels for Paul Smith have wholesaled to approximately countries which increases the distribution network.
Paul Smith have diverse
and exclusive showrooms in London, Paris, Milan, New York and Tokyo which attracts those who will want to get these unique and one of a kind collaboration pieces.
WEAKNESSES
Compared to other brands Paul Smith have limited brand awareness compared to other lifestyles brand at the moment which may make it harder to get the the collaboration out there even though they are a global premium brand.
There are now so many brands out there imitating designs and creating
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