Coffee explorers on an aroma adventure
Baristas celebrate the interaction between human and machine.
The aroma wafts gently into your nostrils, you can feel the warm cup in your hands, the crema wets your lips and the flavours spread slowly across your tongue. But there ' s more to it than this – coffee is an adventure. For many baristas, the adventure begins right on a coffee plantation somewhere in South America.
Coming into contact with coffee as a product of nature is a formative experience for many people. The stores of knowledge and experience collected on these coffee aroma adventures are gladly passed on to young colleagues and coffee lovers around the world.
One principle you may often hear is that good coffee requires intuition; you can ' t do it“ by numbers”. Yet in fact, there are four factors that determine whether a coffee speciality is of high quality. The bean. The roast. The barista who has a passion and an instinct for coffee. And the machine. The harmony between the barista and the machine also guarantees that there will be a great experience at the end of the aroma adventure: the perfect cup of coffee. The barista becomes one with the machine. One day, a good barista no longer merely operates the coffee machine, they master it. Like a pianist masters their instrument.
This is the only way to fully reveal the 800 different, highly sensitive aromas – the keys to the coffee, as it were. That is the art.
We value the expertise of baristas when developing new machines.
8 WMF | We love coffee
During preparation, every movement of the hand is then crucial. This requires a feel for coffee. And every machine feels different. Every barista develops their own preference over time. In principle, not all baristas will put their name to device or brand recommendations. However, our innovations always make them curious, and, of course, we make use of their vast expertise when developing new coffee machines. Take the WMF espresso, for example. Everyone was surprised by it because it achieves something that could previously only be done perfectly by a trained barista. Grinding of the fresh coffee beans, accurate dosing and powerful tamping of the ground coffee – everything that requires a lot of expertise can be performed by the fully automatic portafilter.
This special machine confirms that human and coffee machine can become one. It shows how cutting-edge technology can ensure that more people around the world can embark on coffee