NieuwsfolderAW24_EN | Page 79

OUTDOOR ADVENTURES . PAST . PRESENT . FUTURE .

In 1951 In the little coastal town of Varberg , Sweden , the aspiring entrepreneur and our founding father Paul Rydholm starts a small-scale production of sportswear together with his sister and two seamstresses .
Throughout the years , Tenson products were always tested in the most demanding conditions , keeping the adventurous dry in extreme and wet conditions , including those hearty souls attempting Arctic and Antarctic expedition firsts . Today the DNA of Tenson remains the interplay between design , materials and technology - where function and style meet . Our brand history is a never-ending voyage of outdoor adventures ...