Niall Murray Racing V1 | Page 9

Promotion PAGE 09 Social Media: Twitter: Facebook: - 1,388 Followers - 638 Likes - Post reach of over 22,500 people in November - Post engagement of over 4,500 in November Media Releases: Sent after each event: - 93 Subscribers - 33.6% average open rate - Top 3 locations: - Ireland 47.3% - United Kingdom 20.4% - USA 16.1% - On average, press releases receive over 200 click-through’s from social media