In the 12 years since launching SB Nation, through acquistions and new launches, the company now reaches 170 million users across its eight brands, including Re/Code, The Verge, and main news site Vox.com.
Now Vox Media president Marty Moe wants to turn those brands into their own TV channels.
"What we're thinking of, long term, is not just producing TV shows to sell," explains Moe, "but ultimately, develop a sufficient level of great TV content so that we can think of our brands as TV networks just as much as we think of them as websites."
In an Effort to Woo Advertisers, Vox Will Turn Its 8 Brands Into TV Networks