News on market Organic Cosmetic Ingredients Market | Page 2

Organic cosmetics are a way to nullify harmful effects of chemical-rich cosmetics and reduce usage of
petroleum-based products. Furthermore, greater skin immunity is derived from using organic
cosmetics which are natural providers of anti-oxidation or bleaching and helps for the growth of
organic cosmetics ingredients sales market. The often ignored men’s cosmetic brands are also proving
to be much sought after brands besides women cosmetics brands which have always scaled market
highs; thus, boosting the growth of organic cosmetics ingredients sales market.
Major cosmetic brands are targeting various channels with organic products creating brand
differentiation among products thus auguring growth for organic cosmetic ingredients market. Key
strategies to win a global presence in the cosmetics industry are striking a chord with the market.
L’Oreal acquired the body shop in 2013 to increase its share in this sector thus strengthening market
presence. Segmentation of organic cosmetic ingredients growth market by product type includes
plant extracts, proteins, vitamins, waxes, thickening agents and additives.
By application, the organic cosmetic ingredients market includes hair care, skin care, fragrance, oral,
soap and others. By Point of Sale (PoS), market includes supermarkets/hypermarkets, exclusive retail
stores, online channels, multi branded retail outlets and beauty parlors/salons. By region,
segmentation of organic cosmetic ingredients market includes North America, Europe, Asia pacific,
MEA and Latin America.
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North America topped markets with awareness of goodness of cosmetics and their positive points
together with growing product uniqueness. Strong marketing techniques and e-commerce sales has
added a new dimension to growth in organic cosmetic ingredient sales market.
The organic cosmetics market is fragmented in nature with several players in market including many
regional small-scale players competing with each other to attain marketing authority. Growth of
organic skin products and hair tonics are enhancing growth in organic cosmetic sales markets. The
key industrial player in the market includes L’Oreal, Estee, lauder, Avon and Revlon Group.