New Zealand Commercial Design Trends Series NZ Commercial Design Trends Vol. 35/02C | Page 86

Left:View from the fourth floor
balcony looking to East Nanjing
Road and the People’s Square.
Facing page:Long escalators
lead directly up to the higher
floors, which have been given
a stronger emphasis in the
reworked mall.
guides visitors along a sky escalator extending
from Nanjing Dong Lu to a third-floor balcony and
podium entrance space. From here, visitors may
access a second external escalator, taking them to
another covered balcony on the fifth floor.”
Created primarily with tourists in mind, the red
carpet guides visitors on an experiential journey. All
but circumnavigating the mall, it offers impressive
views across adjacent landmarks. The high-profile
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escalators reinstate the original circulatory inten-
tion of the building, particularly with regard to its
diagonal axis.
The eye-catching red escalators also see the
mall’s role expand to that of tourist attraction,
re-establishing it as a public space for enjoying all
facets of Shanghai life - not just shopping.
In addition to softening the perimeter of the
formerly enclosed mall, and physically reconnecting