New Zealand Commercial Design Trends Series NZ Commercial Design Trends Vol. 35/01C | Page 81

These pages: Senior principals
of global architecture company
Populous, Tom Jones and Chris
Paterson provide an informed
perspective on the future of
multi-use, multi-experience,
environmentally intune stadia
around the world – such as the
new Tottenham Hotspur stadium.
for the community as well as additional revenue
streams for venue operators.
Multi-purpose venues
The significant investment required for the con-
struction of a stadium or arena means that it needs
to maximise its operations and optimise its revenue
generation. Venues are looking to find ways of
transforming, inside and out, to host a range of
different sports and other commercial activities.
The new stadium for Tottenham Hotspur has
been designed to host both Premier League
Football and American Football for the NFL, offering
bespoke facilities that will help to service both forms
of football. A double-height conference and banquet
space has also been provided, which offers hospi-
tality on a match day, but will drive a fully fledged
conference business on non-match days.
This business is also supported by the construc-
tion of an adjacent hotel, which can host players
and support staff for sporting events and delegates
for business networking events. The provision of a
market place and onsite micro-brewery linked to a
new public square will also lead to a range of activa-
tion opportunities outside of match days.
Self-sufficient ecosystem
Stadia are often very large structures and as
such careful thought needs to be taken on the
embodied energy that is used in their construction.
Sustainable strategies were developed during the
Sydney Olympic Games where rainwater harvesting
and natural ventilation were utilised to reduce the
use of water and energy during the Games.
These ideas were developed further in the
London Olympic stadium, where significant
portions of the stadium were constructed from
recycled materials. The roof space of a stadium
offers huge opportunities for energy collection and
the design for the new South Stand for Fulham will
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