New Zealand Commercial Design Trends Series NZ Commercial Design Trends Vol. 34/03C | Page 84

Project
Chicago Tribune offices
Location:
Chicago, USA
Architect:
Eastlake Studio
BREAKING NEWS
Chicago Tribune’s new premises provide staff facilities needed for a modern media
company, while also acknowledging the company’s legacy and 171-year history
Like many businesses based on traditional
models, the newspaper industry has had to front up
to major disruption in the past decade. And as print
circulation dropped and advertising revenue moved
to online, the survivors have been companies that
evolve into creating content for multiple channels –
with a big focus on digital as well as print.
In the process, media companies have had to
rethink the design of their workplaces, so as to foster
this wider approach to content. For many, this has
meant moving to new, purpose-designed premises
search | save | share at
to achieve the staff interactions they needed.
One such company is the Chicago Tribune, which
recently moved out of its namesake Gothic Revival
building at the junction of the Chicago River and the
city’s Magnificent Mile, and into the Prudential Plaza,
a Mid Century office building south of the river.
But while the move enabled the design of a
modern workplace in tune with today’s fast-paced
business, the company also wanted to preserve a
sense of its 171-year history, nearly a century of
which was spent in its previous iconic premises.