New York Avenue Corridor Strategy Adopted Report New York Avenue Corridor Strategy Adopted Report | Page 44
MARKET CONDITIONS
PSYCHOGRAPHIC PROFILE
Psychographics is a term used to describe the
characteristics of people and neighborhoods
which, instead of being purely demographic,
speak more to attitudes, interests, opinions and
lifestyles. PRIZM (Claritas, Inc.) is a leading sys-
tem for characterizing neighborhoods and the
local workforce into one of 65 distinct market
segments.
propensity to spend across select retail catego-
ries. Residential developers are also interested
in understanding this profile as it tends to sug-
gest preferences for certain housing product
types.
Trade Area psychographics groups are further
segregated in Figure 3.14 by “lifestyle.” Life-
style groups reflect household affluence, head of
householder age, and household composition.
As shown, the majority of Trade Area house-
Commercial retail developers are interested in holds fall into the “Younger Years” and “Family
understanding a community’s psychographic Life” lifestyle groups.
profile, as this is Top PRIZM Segments by Lifestage Group
an indication of its resident’s
Top PRIZM Segments by Lifestage Group
New York Avenue Trade Area
New York Avenue Trade Area
Lifestyle Segment
Lifestyle Segment
New Beginnings
New Beginnings
Young Influentials
Young Influentials
City Startups
City Startups
Boomtown Singles
Boomtown Singles
Home Sweet Home
Home Sweet Home
Younger Years Subtotal
Younger Years Subtotal
Family Thrifts
Family Thrifts
White Picket Fences
White Picket Fences
Blue‐Chip Blues
Blue‐Chip Blues
Upward Bound
Upward Bound
Kids and Cul‐de‐Sacs
Kids and Cul‐de‐Sacs
Family Life Subtotal
Family Life Subtotal
Middleburg Managers
Middleburg Managers
Sunset City Blues
Sunset City Blues
Pools and Patios
Pools and Patios
Second City Elite
Second City Elite
Old Glories
Old Glories
Mature Years Subtotal
Mature Years Subtotal
Total Top Segments
Total Top Segments
Total Trade Area
Total Trade Area
Area
Area
Households
Households
11,542
11,542
8,364
8,364
8,176
8,176
5,668
5,668
4,448
4,448
38,198
38,198
9,416
9,416
9,062
9,062
5,092
5,092
4,517
4,517
4,123
4,123
32,210
32,210
3,388
3,388
3,122
3,122
2,661
2,661
2,641
2,641
2,565
2,565
14,377
14,377
84,785
84,785
118,004
118,004
State of Texas
% of Total
% of Total State of Texas
Index=100*
Households
Households Index=100*
9.8%
9.8%
420
420
7.1%
7.1%
382
382
6.9%
6.9%
503
503
4.8%
4.8%
339
339
3.8%
3.8%
199
199
32.4%
32.4%
‐‐ ‐‐
8.0%
8.0%
254
254
7.7%
7.7%
306
306
4.3%
4.3%
151
151
3.8%
3.8%
122
122
3.5%
3.5%
112
112
27.3%
27.3%
‐‐ ‐‐
2.9%
2.9%
169
169
2.6%
2.6%
144
144
2.3%
2.3%
272
272
2.2%
2.2%
172
172
2.2%
2.2%
170
170
12.2%
12.2%
‐‐ ‐‐
71.8%
71.8%
‐‐ ‐‐
100.0%
100.0%
‐‐ ‐‐
* Indicates concentration of this segment relative to U.S. average. A segment
* Indicates concentration of this segment relative to U.S. average. A segment
index of 200 would mean that this group contains 2 times the concentration
index of 200 would mean that this group contains 2 times the concentration
of households compared to the average U.S. community.
of households compared to the average U.S. community.
Source: Claritas, Inc. and Ricker│Cunningham.
Source: Claritas, Inc. and Ricker│Cunningham.
Figure 3.14 Top Prism Segments by Lifestyle Group
ARLINGTON, TEXAS
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