New York Avenue Corridor Strategy Adopted Report New York Avenue Corridor Strategy Adopted Report | Page 29

NEW YORK AVENUE CORRIDOR STRATEGY
MARKET CONDITIONS
Planning for the strategic redevelopment of the
New York Avenue Corridor requires an under-
standing of its physical limitations, as well as
its market. The market analysis portion of the
Strategy, summarized here, focused on identify-
ing market opportunities within the City of Arling-
ton and a larger representative trade area. The
purpose of the market analysis in the context of
a redevelopment effort such as this is fourfold:
• Provide a “reality check” for the
conceptual planning effort;
• Ensure that recommendations are
grounded in market and economic reality;
• Set the stage for implementation; and
• Provide an accurate and independent
“story” to tell potential development and
investor audiences.

The analysis showed that there is market de-
mand in the surrounding trade area and that, with
strategic public and private reinvestment and
supportive policies, the New York Avenue Corri-
dor could be successfully positioned to capitalize
on select niche and destination opportunities.
LEVELS OF GEOGRAPHY
Study Area: that area which is the subject of
this redevelopment strategy (E. Arkansas Lane,
Browning Drive, Sherry Street and E. Abram
Street)
Project Area: that area which includes proper-
ties which could influence redevelopment initia-
tives within the Study Area (East Division Street
/ SH180, SH360, E. Mayfield Road, S. Collins
Street)
FINAL REPORT | SEPTEMBER 2013
21
Trade Area: that area from which land uses and
products will capture and compete for a share
of market demand (N.E. Green Oaks Boulevard,
W. Green Oaks Boulevard, Interstate 20, Presi-
dent George Bush Turnpike (SH161).
Trade Area

The information below presents an overview of
current and future conditions in the Trade Area
surrounding the corridor (see Figure 3.1). The
New York Avenue Trade Area was defined based
on the following factors:
•
•
•
•
•
•
•
Physical barriers;
Location of possible competition;
Proximity to population and employment;
Zoning;
Market factors;
Drive times; and
Spending and commuting patterns.