NEW YORK AVENUE CORRIDOR STRATEGY
Upward Bound More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. In these small satellite cities, upscale families boast dual incomes, college degrees and new split-levels and colonials. Residents of Upward Bound tend to be kid-obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles and camping equipment.
Lifestyle Traits
• Take a skiing vacation
• Go to the zoo
• Family Fun magazine
• Nickelodeon TV
• Toyota Sequoia SUV
Demographic Traits |
Ethnic Diversity: |
White, Asian, Hispanic, Mix |
Presence of Kids: |
HH w / Kids |
Age Ranges: |
Age 35-54 |
Education Levels: |
College Grad |
Employment Levels: |
White Collar, Mix |
Homeownership: |
Mostly Owners |
Urbanicity: |
Second City |
Income: |
Upscale |
Income Producing Assets: |
Above Avg. |
107
FINAL REPORT | SEPTEMBER 2013