New York Avenue Corridor Strategy Adopted Report New York Avenue Corridor Strategy Adopted Report | Page 111

NEW YORK AVENUE CORRIDOR STRATEGY
Home Sweet Home
Widely scattered across the nation's suburbs, the residents of Home Sweet Home tend to be upper-
middle-class married couples living in mid-sized homes with few children. The adults in the segment,
mostly between the ages of 25 and 54, have gone to college and hold professional and white-collar jobs.
With their upscale incomes and small families, these folks have fashioned comfortable lifestyles, filling
their homes with toys, TV sets and pets.
Lifestyle Traits
 Go mountain biking
 Eat at Quizno's
 Inc. magazine
 Smallville TV
 Saturn Vue SUV
Demographic Traits
Ethnic Diversity:
Presence of Kids:
Age Ranges:
Education Levels:
Employment Levels:
Homeownership:
Urbanicity:
Income:
Income Producing Assets:
103
White, Black, Asian, Mix
HH w/o Kids
Age <55
College Grad
Professional
Mostly Owners
Suburban
Upper-Mid
Above Avg.
FINAL REPORT | SEPTEMBER 2013