New York Avenue Corridor Strategy Adopted Report New York Avenue Corridor Strategy Adopted Report | Page 107

NEW YORK AVENUE CORRIDOR STRATEGY
II. PSYCHOGRAPHICS
New Beginnings
Filled with young , single adult, New Beginnings is a magnet for adult in transition. Many of its residents
are twentysomething singles and couples just starting out on their career paths—or starting over after
recent divorces or company transfers. Ethnically diverse—with nearly half its residents Hispanic, Asian
or African-American—New Beginnings households tend to have the modest living standards typical of
transient apartment dwellers.
Lifestyle Traits
 Go to the movies 4+ times/month
 Read Jet
 WWE Magazine (wrestling)
 Jerry Springer TV
 Kia Spectra
Demographic Traits
Ethnic Diversity:
Presence of Kids:
Age Ranges:
Education Levels:
Employment Levels:
Homeownership:
Urbanicity:
Income:
Income Producing Assets:
99
Black, White Asian, Hispanic
Family Mix
Age <45
Some College
White Collar, Mix
Renters
Suburban
Downscale
Low
FINAL REPORT | SEPTEMBER 2013