20 Initiatives and engagements
3
Reduced climate impact
Research from Mistra Future Fashion shows that a 80 % of the climate impact from Swedish clothing consumption comes from the production phase . By doubling the active lifespan of a garment , you can almost halve its climate impact .
PRODUCT DEVELOPMENT AND CHOICE OF MATERIAL New Wave Group has extensive experience in design and product development . It is the first step in creating a sustainable product - whether it ' s clothing or crystal glassware . New Wave Group ' s strength lies in the type of products it sells , where timeless designs that are less trend-sensitive are at the core of the offering . Our products are designed to enable a long lifespan ; this is the most important action we can take to mitigate the environmental burden of a linear industry . Extending the active lifespan of a garment by two , meaning using the garment in its originally intended form twice as many times compared to the average , reduces the climate impact by 49 %.
In terms of choice of material , there is no simple and general answer to which types of fibers or materials are the most sustainable . All materials have advantages and disadvantages from a sustainability perspective , with quality being the most central aspect . Regardless of the material , we have a responsibility to use resources as wisely as possible . A vital part of transitioning to a more sustainable industry is developing products and packaging using more preferred materials and / or smarter manufacturing processes .
In recent years , a significant shift has occurred towards products and packaging made from more preferred materials such as organic cotton , solution-dyed polyester , recycled polyester , and other recycled materials . But it ' s not just clothes that can be environmentally adapted .
80 %
Production
20 %
Other
Contectioning 16 %
Wet treatment 24 %
Distribution & retail 3 %
Fabric production 14 %
Climate impact of Swedish clothing consumption .
Source : Mistra Future Fashion , 2019 .
User transport 11 %
User laundry 3 %
End-of-life 3 %
Fibre production 16 %
Yarn production 10 %
Orrefors and Kosta Boda have for long been leaders in environmental work and were among the first glassworks in the world to create crystal glass without lead and arsenic , challenging an entire industry .
It ' s not just garments that can be environmentally improved !