12 About the report and sustainability work
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Sustainability strategy
How New Wave Group conducts its sustainability work and which areas we focus on are linked to the degree of impact and issues valued highly by our stakeholders .
Our strategy is based on the vision of maximizing our contribution to globally agreed goals for sustainable development . The Global Goals guide how New Wave Group addresses climate change , depletion of natural resources , and social inequality - some of the risks to our business , the planet , and people connected to our value chain .
Through our value chain - that is , the entire chain of activities required to design , manufacture , market , sell , deliver and use our products - the company meets countless people , communities , ecosystems , and other companies worldwide . Through our sustainability strategy , we aim to seize opportunities and manage risks . The goal is to maximize positive impact and minimize negative impact through decisions made in line with the company ' s values and contributing to our long-term goals . purchasing offices in five
5 production countries 200
Approx 200 employees
OWN PURCHASING OFFICES To be close to the production of the products , New Wave Group has its own purchasing offices in Asia that handle daily contact with our suppliers . We have offices in five production countries : China , Bangladesh , Vietnam , India and Egypt . About 200 New Wave Group employees work here .
China is our largest production country . The purchasing office is located in Shanghai , where New Wave Group has been operating since 1992 . Our strategy is for purchases to be made directly between us and the supplier without agents and intermediaries . We believe this creates the best conditions for close collaboration and better control over purchase prices , quality , and production flows .
VALUE CHAIN New Wave Group ’ s value chain covers several steps from design and product development , to delivery and the use of the product . Every detail is important in all the hundreds of steps taken along the way .
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1
CREATE
✓ Design and product development
✓ Choice of material
✓ Quality and product lifespan
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PRODUCE
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✓ Raw materials
✓ Environmental impact
✓ Energy use
✓ Supplier relationships
✓ Working conditions and human rights
✓ Water usage and biodiversity
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3
Transportation ✓ Transportation mode
✓ Eco-friendly fuels
✓ Improved and cleaner vessels
✓ Filling rate
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MARKET
4
✓ Sustainable offers
✓ Eco-labels and product certifications
✓ Product and customer information
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SELL
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✓ Customer relationships
✓ Employee engagement
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6
DELIEVER
✓ Efficient transportations
✓ Quality of delivery
✓ Climate- and environmental impact
✓ Safety
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USE
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✓ Product and customer information
✓ Reclaims
✓ Reuse
✓ Recycle
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8
WASTE ✓ Waste manegement
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