27 Towards a sustainable profitability
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Teamwear 2021
The upcoming Teamwear collections will be made of entirely recycled materials .
Fuseknit Comfort Craft ' s most sold base layer collection made of recycled polyester .
The Essence The Essence is part of Craft ’ s investment to increase the amount of sustainable materials in the product range .
Re : Craft The mini collection in collaboration with Textile & Fashion 2030 , made of leftover Craft products .
CRAFT Sustainability plays a central role for Craft when developing functional sports clothing designed to last over time and withstand tough environments and weather conditions . Craft is driven by a sustainable mindset in the entire design process – developing high-quality products that do not need to be replaced as often .
In recent seasons , Craft has successfully launched several products developed with more sustainable materials and processes .
For example , Craft ’ s most sold base layer collection “ Fuseknit Comfort ” and the training collection “ The Essence ” are made of a recycled polyester fabric . Several products in spun-dyed polyester have also been launched – a technique that completely eliminates the need for conventional wet treatments when dyeing . Furthermore , in 2021 , new collections for Teamwear and Craft Corporate will be entirely made of recycled materials . The goal is for all products placed on the market to be more sustainable in one way or another .
It is not just the products that are being improved , in 2020 Craft also renewed its product packaging so that they are now made from recycled materials only . The ambition is to phase out all unnecessary plastics throughout the production chain .
Another exciting forward-looking project that was implemented in 2020 was the launch of the mini-collection Re : Craft . The collection was developed in collaboration with Textile & Fashion 2030 and consisted of unique garments made from leftover Craft products that were redesigned and remade . Long live innovative design !
Kosta safaripark Kosta safaripark , one of the destinations that can be visited in Kosta , uses food waste from the restaurant to feed its animals .
DESTINATION KOSTA AND KOSTA BODA ART HOTEL The operations within New Wave Group are not just about production and sales of consumer goods – in Kosta we also run hotel operations , various events that revolve around the destination and our own safari park . Kosta Boda Art Hotel is a business with many smart sustainability solutions . To name a few , the hotel has water reduction in the taps , reuse 80 % of the pool water ( the 20 % they have to refill is heated with the heat from what is drained ), and empty the garbage without replacing the plastic bags . The restaurants put great emphasis on good food and locally produced ingredients . It is a given to use Swedish vegetables , buy bread from the bakery on the other side of the street and take care of food waste that can be given as food to the animals in the Kosta Safari Park .