|
35 30 25
20
15
10
5
0
18 16 14 12 10 8 6 4 2 0
70 60 50 40 30 20 10 0
|
2021
2021
2021
2022
21 2022
2022
2023
2023
2023
2024
Sales growth, %
2024
2024
2025
2025
Operating margin, %
2025
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Vision Corporate
The vision for the Corporate operating
segment is to become the leading supplier
of promotional products to corporations
in Europe and one of the leading
suppliers in the United States by offering
companies a broad product range, strong
brands, good expertise and service, and
a superior all-inclusive concept.
Vision Sports & Leisure
The vision for the Sports & Leisure
operating segment involves establishing
Craft as a world-leading sportswear
brand, and making Cutter & Buck a
world-leading golf apparel brand. The
brand Auclair should take a leading
position on gloves in Europe and we will
also use our strong distribution platform
to launch the Group’ s other brands in
Canada. Overall, we want to be one of the
leading sports suppliers, both in Sweden
and in other European countries as well
as in the United States. All in all, our
brands shall give us a position among the
largest sport suppliers in the world.
Vision Gifts & Home Furnishings
The vision for the Gifts & Home
Furnishings operating segment is to make
Orrefors and Kosta Boda world-leading
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glass and crystal suppliers. Part of the
vision also involves utilizing innovative
and playful design to make Sagaform a
prominent player in Northern Europe in
both the promo and retail markets.
Strategy
To realize its targets, New Wave
Group’ s strategy involves acquiring,
launching and developing the brands
in the corporate-, sports-, gifts- and
home furnishings sectors, establishing
the brands and organizations in new
geographic markets and spreading the
Group’ s values to new and acquired
companies.
Growth and profitability targets
New Wave Group strives for a sustainable
and profitable sales growth
through expansion in its three operating
segments: Corporate, Sports & Leisure
and Gifts & Home Furnishings. Over a
period of one business cycle, the Group’ s
growth target is between 10 and 20 %
per year, of which between 5 and 10 %
is organic growth, and a 20 % operating
margin. In addition, New Wave Group
aims for at least 40 % equity ratio over one
business cycle.
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Equity ratio, % |