New Wave Group Annual Report 2025 2025 | Seite 40

NWG // SUSTAINABILITY STATEMENT

The indicator was developed by the Group’ s sustainability department and approved by Group Management when the indicator was first introduced. No changes have been made since then. The development process was based on a combination of product and portfolio analysis, internal criteria, market standards, and industry practice, considering available scientific knowledge, although it is not formally based on scientific evidence. Significant assumptions include the continued availability of more sustainable materials as well as technical and commercial feasibility.

Products with sustainability attributes are divided into two metrics: one for textile products and one for so called " hard products ", expressed as the share of the number of active products. Textile products refer to items that consist entirely or predominantly of textile fibers and are used, for example, for clothing, textile accessories, or home textiles. Hard products refer to items that consist primarily of non textile materials such as plastic, metal, wood, or glass. The definition includes, for example, sports and leisure equipment, promotional products, and accessories. Active products are defined as the number of article level products that have been sold during the year.

When classifying products, the Group applies recognized industry practice as well as input from stakeholders, in particular customers. Developments in this area are progressing rapidly, and the list of materials and processes currently considered more preferred is continuously updated. Textile products with sustainability attributes include products featuring one or more of the following certifications, materials, or environmentally efficient processes: GOTS( Global Organic Textile Standard), Oeko Tex, Fairtrade, recycled polyester, solution dyed polyester, and recycled polyamide, with Oeko Tex Standard 100 being by far the most represented. Whether Oeko Tex Standard 100 should be regarded as a sustainability certification can be debated. However, to maintain comparability over time, the Group has chosen to continue including the certification until the target formulation beyond 2025 has been revised.

Hard products with sustainability attributes include products featuring one or more of the following certifications or materials: FSC( Forest Stewardship Council), recycled polyester, recycled rubber, sugarcane based plastic, and recycled glass. Also included are crystal products from Orrefors and Kosta Boda, manufactured using crystal that is free from lead and arsenic, previously commonly used within the industry.

The 2025 targets state that 90 % of the total number of active textile products within the Group shall be products with one or more sustainability attributes, and that 50 % of the total number of active hard products shall have one or more sustainability attributes. No intermediate targets have been set. The indicator is not monitored against a defined base year. Consequently, no baseline value or base year has been established. Products with sustainability attributes are reported as absolute values.

New Wave Group has approximately 7,000 active products( excluding size and color variations) available for sale within the Group. Approximately half of these are textile products, and the other half are hard products. The stated percentages should be interpreted with some caution, as the number of active products is an estimate influenced by a continually changing product assortment. The data covers the Group’ s own brands; external brands have been excluded as they are not part of the Group’ s manufacturing value chain.

The outcomes for the years 2020-2025 are presented below:

2020 2021 2022 2023 2024 2025 Targets Comments

* The increase is primarily due to an update in how the number of crystal products from Orrefors Kosta Boda AB has been reported.

040 // ANNUAL REPORT