NWG // SUSTAINABILITY STATEMENT
Strategy
SBM-1: Strategy, business model and value chain New Wave Group is a growth company whose strategy is to acquire, establish, and develop brands and products within the corporate, sports, gift, and interior design sectors. The strategy also includes establishing operations in new geographic markets and incorporating the Group’ s strategy into newly established and acquired companies.
The Group shall achieve synergies by coordinating design, purchasing, marketing, warehousing and distribution, as well as the sales of product assortments. The Group offers its products through two sales channels, promotional products and retail- in order to achieve effective risk diversification. The Group’ s brands are distributed across three business segments: Corporate, Sports & Leisure and Gifts and Home Furnishings. Read more on the following pages 8-13.
New Wave Group is a decentralized organization with a high level of autonomy and decision making authority for each company’ s management. The target is for the companies to be run in an entrepreneurial spirit while benefiting from the advantages of being part of a larger Group. Consequently, the Group consists of a substantial number of operational companies, approximately 70 in total.
New Wave Group has developed from being a Nordic actor to an international organization with a presence in multiple markets worldwide. This includes sales operations through wholly owned subsidiaries in Sweden, Belgium, Denmark, Finland, France, Iceland, Ireland, Italy, Canada, China, the Netherlands, Norway, Poland, Switzerland, Spain, the United Kingdom, Germany, the United States, and Austria.
To maintain close proximity to the production of the goods we procure, New Wave Group operates its own purchasing offices in China, Bangladesh, India, Vietnam, and Egypt. These offices manage daily communication with our suppliers, enabling close collaboration and providing greater oversight of purchasing costs, product quality, production flows, and sustainability challenges.
The Group conducts a limited share of own production through Orrefors Kosta Boda( glassware), Glasma( glass pellets), Ahead( embroidery), Cutter & Buck( embroidery), Toppoint( printing), and Seger( knitting). The Group’ s subsidiary, Orrefors Kosta
Boda AB, operates activities subject to environmental permitting requirements under the Swedish Environmental Code.
Further information regarding the Group’ s employees in various countries can be found in section S1-6: Characteristics of the undertaking’ s employees, as well in Note 5 in the financial report.
New Wave Group shall conduct business as sustainable as possible, at all levels and through all processes. This commitment entails a continuous effort to reduce the Group’ s climate impact, enhance social sustainability, and integrate long term, profitable business solutions. The work is characterized by long-term dedication and an ambition to achieve ongoing improvements. Our sustainability strategy focuses on integrating sustainable practices across the entire organization, with the target of:
# Maximize our contribution to globally agreed sustainability goals
# Create long-term value for the Group
# Ensure the expectations of our stakeholders are being met
New Wave Group is not involved in production of fossil fuels, weapons or tobacco. The Group does not manufacture chemicals, but chemicals are used in certain production processes.
New Wave Group’ s value chain Throughout our value chain- that is, the full sequence of activities required to design, produce, market, sell, deliver, and use our products- the Group interacts with countless individuals, communities, ecosystems, and companies around the world.
Input factors include, among others, raw materials; resources in the form of labor; energy and water resources; capital; and technology. The Group’ s focus is on responsible and sustainable sourcing of resources, which is described in more detail in section E5 Resource Use and Circular Economy.
The Group is committed to respecting human rights and primarily advances this work through supply chain audits and grievance handling mechanisms. More detailed information is available in section S2 Workers in the Value Chain.
In addition to these input factors, the Group relies on the contributions of its own workforce to
038 // ANNUAL REPORT