New Wave Group Annual Report 2025 2025 | Page 11

NWG // IN THE WORLD
Sweden 20 %
Nordic countries
( excl. Sweden)
11 %
Other countries 6 %
Benelux 15 %
Rest of Europe 25 %
Net sales per geographic area
SEK million 2025
Share of net sales 2024
Share of net sales
Change
Percentage change
North America
2,389
24 %
2,485
26 %
-96
-4%
Sweden
2,045
20 %
1,945
20 %
100
5 %
Benelux
1,463
15 %
1,381
14 %
82
6 %
Nordic countries excl. Sweden
1,087
11 %
1,098
12 %
-11
-1%
Rest of Europe
2,473
25 %
2,158
23 %
315
15 %
Other countries
562
6 %
462
5 %
100
22 %
Total
10,019
100 %
9,529
100 %
490
5 %
ANNUAL REPORT // 011