NWG // 2024
-2%
Decrease in net sales
Corporate
Net sales for the year amounted to SEK 4,678.9( 4,757.1) million. The USA, Central Europe and Other countries increased their net sales slightly while the other regions decreased. Both sales channels decreased their sales. Operating result decreased by SEK 213.4 million and amounted to SEK 729.3( 942.7) million. Lower net sales and gross profit margin as well as higher marketing and personnel costs reduced operating result.
3 %
Increase in net sales
Sports & Leisure
Net sales for the period January-December increased by 3 % to SEK 3,988.3( 3,874.6) million. Acquired operation had an impact of SEK 34.1 million. The segment had higher net sales in Central Europe, the Nordics( excl. Sweden) and the USA but decreased in other regions. The promo sales channel increased while retail was at the same level as last year. Operating result decreased by SEK 73.2 million to SEK 544.5( 617.7) million. The decline in profit was the result of higher costs, in the form of sales, marketing and personnel costs. The acquired unit had an impact of SEK-13.2 million.
-2%
Decrease in net sales
Gifts & Home Furnishings
Net sales for the period January-December decreased by 2 % and totaled SEK 861.5( 881.1) million. Sweden was at the same level as last year, while other regions decreased their net sales. Both sales channels decreased. Operating result decreased by SEK 28.3 million compared to the previous year and amounted to SEK-11.5( 16.8) million. The lower result was due to a lower gross profit margin and higher sales and marketing and personnel costs. Last year also includes government electricity support of SEK 9.6 million.
ANNUAL REPORT // 007