NWG // GIFTS & HOME FURNISHINGS
Orrefors and Kosta Boda
During the year, we have continued to develop and strengthen our Orrefors and Kosta Boda brands through intensive and strategic work. The focus has been on further refining our brand identities and meeting the needs of a new generation of design-minded consumers.
We have launched new collections, strengthened our visibility, and continued to develop our digital platforms, where orrefors. se and kostaboda. se play a central role in our e-commerce and customer experience.
Orrefors
Since 1898, Orrefors has been rooted in a Scandinavian design tradition characterized by timeless aesthetics, innovative craftsmanship and sustainable quality. Orrefors products are designed by well-known designers for an international audience with an interest in Scandinavian design in the premium segment. The brand ' s origins and successful history are internationally regarded as a guarantee of high quality. In 2024, Orrefors has mainly focused its product development on line extensions in popular series such as Carat, Informal, More, Pulse and Squeeze. New launches include the prestigious collaboration with Björn Frantzén and the Midsummer series by Claesson Koivisto Rune, which was awarded the Red Dot design award.
Kosta Boda
Collection Kosta Boda offers contemporary household and interior products with origins in Swedish design tradition. Our range is geared towards a modern lifestyle and is progressive and courageous with integrity in a premium position. Kosta Boda has also released a number of line extensions in the Rocky Baroque, Polar, Kappa, Gabba Gabba and Crackle series. Among the new launches is Jomo by Nina Christensen, new designer for Kosta Boda.
Art glass Kosta Boda has a long tradition of producing world-class art glass and has been at the forefront of technical innovation, artistic expression and development for almost 300 years. In recent years, we have worked on a renewal of our art glass- an artistic development that is deeply rooted in the factory ' s tradition of hiring talented and strong artists. We are proud that in 2024, among other things, produced and participated in several notable exhibitions around Sweden and internationally and developed series for a broader stage than the traditional art scene.
038 // ANNUAL REPORT