NWG // GIFTS & HOME FURNISHINGS
23 %
Net sales per sales channel
Promo Retail
77 %
Gifts & Home Furnishings
Our offering
Gifts & Home Furnishings offers products from, among others, Kosta Boda, Orrefors, Sagaform and D & J Home and Gifts. They offer the market well- designed and qualitative products at different price levels to a customer interested in home furnishings. Additionally these brands help to create a more beautiful everyday life and can serve as a gift to yourself or to others. Kosta Boda and Orrefors, as leading brands in the category of glass, offer self-produced exclusive glass of the highest quality and with a high design factor. Sagaform and Byon represents products in various materials intended primarily for home decoration, the kitchen and table setting. D & J Home and Gifts develops and markets several New Wave Group brands, such as Kosta Linnewäfveri, Orrefors Jernverk, Orrefors Hunting / Morberg, Lord Nelson and Queen Anne. The Gifts & Home Furnishings segment is sold through traditional specialist retailers, e-commerce, profile retailers and Company stores. In addition to the Swedish home market, the United States, Scandinavia and Central Europe are also important export markets for this segment.
Destination Kosta is also included in this segment. Destination Kosta works to promote tourism to Kosta. By being the unifying link for New Wave Group ' s represented activities in the area, we create collaborations and synergy across the various areas of activity.
Kosta is beautifully nestled in the Småland forests between Kalmar and Växjö, right in the heart of the Glass Kingdom. The range of activities, sights and experiences is extensive and many of the activities are open every day throughout the year. Over a million people travel to Kosta every year to experience glassmaking, shopping, nature and locally produced food and drink. At Kosta Glasbruk, visitors are welcomed to observe how everything from handmade tableware glass series to art glass takes shape. The glass, which is sold under the Orrefors and Kosta Boda brands, is available for sale in the factory stores and at the Kosta Art Gallery. The glass experience then continues at the Kosta Boda Art Hotel, a unique spa and design hotel, with a glass bar, rooms decorated by the glassworks ' designers and a first-class restaurant. Kosta is also a destination for nature and animal experiences. At Kosta Lodge, affordable accommodation is offered surrounded by Småland ' s nature, and in Kosta Safaripark there is the opportunity to see wild animals in their natural environment.
Mouth-blown glass At the glassworks in Kosta, you can both experience glassblowing and try it for yourself.
” The brands have an offering that will help to create a more beautiful everyday life and that can serve as a gift to yourself or to someone else.”
034 // ANNUAL REPORT